One of the stereotypes of the business world is of organisations competing savagely, red in tooth and claw. Certainly, competition is very real. When it comes down to it, a business will usually be successful if it can meet the needs and wants of its customers more cost effectively than other businesses.
Use of complementary medicine in the NHS is increasing. For example, a survey of GPs by Sheffield University found that 49% of practices offered access to some form of complementary medicine in 2001, compared with 39% in 1995.
People make choices in a variety of ways, and how doctors decide on their choice of specialty can also vary. Here we will look at two different approaches which can be helpful when deciding which specialty is best for you.